About us

Helping workplaces thrive since 2009.

Birchwood helps organizations navigate leadership, team, and culture challenges with clarity and confidence. Bringing together psychological expertise and practical consulting, we partner with organizations to understand your unique challenges and create tailored solutions that strengthen people and performance.

Birchwood leadership team in conversation
Who we are

An organizational psychology-informed consulting firm.

In 2009, we founded Canada Career Counselling with a purpose to make work a better part of life. What began as a career and workplace psychology practice grew as our work increasingly expanded beyond individuals to support organizations in building better workplaces. Birchwood is the firm we built to serve that work directly — a team of registered psychologists, executive coaches, and organizational consultants working with leaders, teams, and whole organizations.

Where Canada Career Counselling continues to support individuals with their careers and working lives, Birchwood focuses on the organizations, leaders, teams, and cultures that shape those experiences. Together, we bring expertise from both sides of the employment relationship — understanding work through the experiences of individuals and the organizations they work within.

What sets our work apart is the expertise behind what we do. Our team brings graduate-level training in psychology, leadership, and business, giving us a deep understanding of both people and the systems they work within.

This experience allows us to work at the intersection of business, psychology, and mental health, where the most challenging people decisions are made.

A leadership team meeting around a boardroom table
Why organizations choose us

A considered choice, made with confidence.

  • Scoped for you

    Every engagement is built around your organization's goals and context, not lifted from a template.

  • Evidence-based

    We integrate organizational psychology, human behaviour, and business, with validated approaches and evidence-based practices behind every recommendation.

  • Practicing since 2009

    A track record across the public, private, and non-profit sectors, with most engagements growing into long-term partnerships.

  • Wherever your organization works

    We work across Canada and internationally, offering virtual, in-person, and hybrid services tailored to your needs and location.

Our values

How we hold ourselves.

  • Ethics & integrity

    We work to the ethical standards required of registered psychologists.

  • Human-centered

    We meet people where they are and build relationships that outlast the engagement.

  • Evidence first

    Our tools and methods are validated and research-backed, not improvised.

  • Thought leadership

    We work at the intersection of business, psychology, and mental health.

  • Outcome-focused

    Development goals are tied to the business goals they exist to serve.

Who you'll work with

The right expertise, when you need it.

Every engagement is thoughtfully matched with professionals who have the expertise needed to support your goals. Our team brings together registered psychologists, consultants, and executive coaches with advanced training in psychology, business, leadership, and organizational development to ensure thoughtful, tailored solutions.

By the numbers

Numbers don’t lie, and ours say you’re in good hands.

  • Experience

    17+

    Years practicing

    • Registered psychologists and certified coaches
    • Graduate-level education, across every consultant
  • Reach

    500+

    Leaders coached and assessed

    • Executives, directors, and emerging leaders
    • Across Canada and internationally
  • Depth

    150+

    Organizations served

    • Public, private, and non-profit sectors
    • Most engagements grow into long-term partnerships
Inclusive & proudly Canadian

We welcome and celebrate diversity in every form.

We are proud to be an inclusive organization, supporting clients and workplaces that value respect, equity, and belonging.

Start with a conversation.

Tell us what's happening in your organization. We'll help you explore the challenges you're facing, identify the outcomes you want to achieve, and recommend a tailored approach that fits your needs, timeline, and budget.